Grocery Subscriptions
Friday, July 28th, 2006We should all eat better. Right? Well, at least for me, that’s hard to do. I’m stupidly busy, with a constantly changing schedule. So I find it hard to get out to the grocery store and buy good food like fruits and veggies. For the last few weeks, I’ve been daydreaming about a grocery subscription service which could put groceries in an ice chest on my porch each week for a moderate price.
Silly me, I assumed no one had thought of that before. Oh, I remember Peapod.com and various other .com busts. But they were more of a grocery delivery service that did your shopping for you and dropped it off at your house for a ridiculous price. I know nothing’s free, and I’m the first to pay a fair ( keyword ) premium for conveniences. But these online grocers would about double your food bill, and I’m not down with that.
It was understandable - there’s a very high cost for that type of convenience. You’re basically subsidizing part of a personal assistant - never cheap! But I wanted the grocery delivery! What to do? My business “idea” was to have standardized food sets which could be built and delivered cheaply. Keeping the costs down through standardization would pass on to customers and it might catch on.
Well, I was shooting the wind with my partner earlier today and he said “oh yeah, I’ve heard of that before. Google it”. Don’t ask me why, but I never bothered to google that which I was desiring. I just assumed it wasn’t out there yet, and you know what they say.. Anyhow, I stumbled around google results for a while and came across these guys: Austin Organic Delivery.
Holy cow. They hit my wishlist to a tee. You select a standardized “box” which comes in various sizes and styles. Then you can add/remove from it for a reasonable cost. Best of all, everything is organic, and most of it is locally grown. There’s one box called the Local Box which is strictly locally-grown produce. And it varies by the day. Basically, whichever local farmers pulled up that morning with some nice looking fruit or veggies get thrown in the local boxes.
That’s bonus points! It changes every day! So I’ll prolly never get two local boxes that have the same contents. For example, today’s box included personal watermelons, cantaloupe, blueberries, eggplant, garlic, arugula and about another half dozen or so things I can’t remember right now. That kinda variety is really important to me so I don’t get bored.
Anyhow, I just wanted to rave about that for a while. I’ll be getting my first delivery next Tuesday, so I’ll post a few words on the quality of the goods then. At this point, I’m 110% satisfied with the experience. They have a nice website with an intelligent, custom order system. I called them up to ask about that local box and spoke with a very friendly John Duffy. He even had to put me on hold for a second while he spoke with a local farmer making a delivery!
Here’s my first order:
Product Description Qty Each Price
---------------------------------------- --- -------- --------
Broccoli- 0.5 pound (lb) 2 @ 1.50 = 3.00
Cilantro- 1 bunch 1 @ 1.10 = 1.10
Lettuce, Romaine- 1 bunch 1 @ 1.99 = 1.99
Local Box- 1 count (ct) 1 @ 34.99 = 34.99
Spinach, Baby- 1 bag 1 @ 2.99 = 2.99
Sprouts, Alfalfa- 1 box 1 @ 1.99 = 1.99
---------------------------------------- --- -------- --------
Subtotal: $46.06
Taxable: $0.00 *
Sales Tax: $0.00
Order Total: $46.06
All in all, the pricing seems fair, and given my pleasant experience thus far, I can heartily recommend it. I’ll let you know what the produce itself is like next week.
Cheers